Bachelor of Business Administration – Hospital and Healthcare Management

The purpose of this course is to facilitate the process of transition into the new academic and cultural environment for the new students enrolled in the AUE. Furthermore, it aims to promote their confidence so that they could succeed and meet their academic requirements. The course assimilates academic content with interactive in-class activities to ensure understanding of curricular options and begin to develop a future career plan through self-reflection.

Innovation is the engine of opportunity and, acting as a catalyst, this course is intended to ignite an interest in innovation and inspire entrepreneurial action. At the core of innovation and entrepreneurship is a commitment to experiential learning that will encourage students to engage in critical thinking, creative problem-solving while also equipping them with the soft skills needed in their pursuit of academic and professional endeavors. Students will discuss the relevance and role of innovation and entrepreneurship in work and life situations; determine opportunities for creative disruption and design a strategy for its implementation; develop a practical understanding of innovation through thoughtful debate and exercises, and demonstrate critical thinking and individual insight with a personal mastery portfolio.

This course marks students’ first journey into the discipline of management. The focus of this course is to expose students to the fundamentals of the four functions of management of planning, organizing, leading and controlling. Within each function students are introduced to a multitude of managerial areas of focus including decision-making, organizational structure, power and politics, leadership, teams, motivation, and communication.

This principle level course introduces students with the fundamentals of accounting terms, rules, concepts, procedures, and systems. Topics covered include the art of recording, classifying and analyzing the data into useful information for both the internal and external users. Students are introduced to the double entry accounting concepts, general journals and the accounting cycle.

This is an introductory level course and introduces the concepts of management accounting. It involves accounting as a tool for planning and managing; students are acquainted with techniques and understand how relevant accounting information is used for effective operational planning and decision-making.

This course is designed to introduce students to basic microeconomics concepts relating to individual decision-making. The course exposes students to the meaning, nature, and methods of studying Microeconomics. The concepts of supply, demand, and elasticity are used to analyze the behaviors of consumers and firms in different types of markets. Main topics covered include: consumer behavior, firm production costs, Pure Competition, Monopolistic Competition, Monopoly, and Oligopoly.

The course is aimed to provide both theoretical explanations and practical understanding of the utilization of information system in managerial decision making. Further it is aimed to discuss procedure for planning of the information system, as well its proper organization and application in technological advancements. The course is mainly of a managerial outlook, aimed for better utilization of the latest information technology for managerial planning, organizing, implementation and decision making at all levels of managerial activities.

The General Statistics course is designed to develop good understanding of the basic concepts of statistical theorems, and applications. The course covers topics such as data collection methods, organization of data, analysis and interpretation of results. A software package will be used to analyze the statistical data.

This course aims to acquire a sound education in those statistical concepts and its applications in the fields of business and economics. This course requires fundamental understanding of basic statistics like frequency distribution, averages, measures of variability, probability, confidence intervals. The course also recommends a prior understanding of software application and MS Excel. Course covers statistical concepts and methods like hypothesis testing, variance Tests, chi-Square analysis and ANOVA with an emphasis on business application.

This course familiarizes the students with the scope, terminology, topics, and procedures of marketing in a modern company. It introduces the principles of marketing with providing a comprehensive overview of the marketing process from marketing research and analysis up to capturing customer value. Marketing channels, developing marketing strategies, consumer behavior, societal marketing, and new product planning are also discussed.

This course examines the financial strategic and operational decisions in organizations. It aims to provide the decision maker with the financial theory, concepts, and tools necessary to make better financial managerial decisions as well as enable the student to make sound decisions regarding financial analyses and judgments performed by others.

This course is concerned with the study of the behaviour of the economy as a whole. It analyses how the overall level of output, employment and prices are determined and how these in turn are affected by fiscal and monetary policies. issues to be covered include Keynesian Aggregate Demand and Aggregate Supply and Macroeconomic Equilibrium, GDP determination, the use of fiscal and monetary policies in stabilizing the economy and the role of government policy in promoting long-term economic growth.

Organizational behavior studies the influence of individuals, groups, and structure on behavior within organizations; its chief goal is to improve an organization’s effectiveness. This course introduces students to the core concepts of organizational behavior including attitudes, emotions, and moods; communication; conflict and negotiation; diversity; group behavior and work teams; individual decision making; leadership and power; motivation; organization culture and structure; organizational change; and personality and values.

The course aims to interpret the basic theories and the practices in production and operations management. The course equips the students with the necessary skills, and utilization of tools and techniques for effective and efficient management of operations. It further provides skills to the students for better decision-making and problem solving in any industrial scenario.

This course familiarizes students with the concept of the rule of law as a mechanism for ordering people’s (and companies’) behavior, and for providing predictability and certainty in planning business transactions. Students will consider the legal issues inherent in business, considered from the standpoint of various business roles such as business owner, corporate officer, board member, shareholder, partner, officer, manager, employer and employee, customer and client. It aims to have students anticipate potential legal issues in business transactions so that they can plan to avoid legal problems and, when they do occur, formulate solutions.

This course discusses the essence of Quantitative Analysis and covers various types of analysis including: decision analysis and risk attitudes, inventory control, linear programming, transportation problem, queuing theory, and simulations. Emphasis is on the formulation of problems and their solutions by standard methods and by computer packages such as MS Excel and QM.

Arab Gulf Area has developed as a major destination for international business. In the recent times, GCC nations remain as one among the trade blocks which is competitively placed in the world economy. Diversified business interests from oil, petroleum, marine products, tourism etc created momentum for regional growth and investments. The course provides students a better understanding related to the best opportunities and the good practices that needs to be followed to engage in business in the region. The subject mainly focuses on the policies and procedures to engage in business, free zone operations, PESTLE analysis and SWOT analysis among GCC nations as a directive for doing business in the GCC nations.

This course captures the complexity of current business environment and offers contemporary concepts and skills which enables the students to design cutting-edge strategy through skills building exercises. Furthermore, it benefits attendees to gain necessary knowledge to manage consistent higher organizational performance by reading, analyzing and designing suitable working environment. Different models and tools in the course are practically applicable to find out strengths, weakness of the organizations, this analysis finally helps students to design the effective strategies and strategic plan for the business.

The course in International Business provides emphasis to the global business scenario, analyze interrelation between governments and business across borders. Further it studies the economic dynamics between countries/regions. The course provides a detailed insight into the international monetary system, international trade and foreign direct investment. The basic objective of the course is to provide an understanding of the global economy to gain the best understanding of the subject with the major issues related to the business environment. This course is generally “macro” in its composition, which is developed to provide intellectual focus with emphasis on the impact and overriding theories best describing the International Business scenario.

Pre-Internship is a one credit hour internship preparatory course designed for students seeking an internship. The course will prepare students to successfully plan their internship by researching and identifying potential internship opportunities, creating professional resume and letter of introduction, developing interviewing and networking skills as well as a portfolio per industry requirements. Students will go through different learning modules including experiences, team work skills, communication skills, leadership skills, problem solving, self-management and professionalism to be able to make the most of their internship.

This course outlines and examines health care environments in the global and regional context, explaining healthcare venues, systems, need, public health, contemporary issues, and opportunities. The course also discusses topics concerning health care access, funding, services delivered, careers opportunities, and exposes the students to the historical background of the hospitals and their functions development. This course is also an opportunity to provide the students with knowledge through real case studies of the alternate and non- traditional health care delivery, with related settings and functions.

The course provides an overview of the management functions and the role of mangers in healthcare organizations. Students will acquire enough understanding of the overall health system, healthcare settings, and the level of healthcare services. This course also exposes the students to different managerial and operational topics, and equips with the necessary applicable knowledge to follow in the life. The course handles the overall approach and management of human resources, information technology, financial management, and managing cost and revenue. In addition to equipping them with necessary theories and practical skills related to healthcare marketing, and event management. Moreover, it provides the real concept of quality assurance, its elements, approaches and improvement tools, in addition to addressing the methods, approaches, tools and techniques used to control and measure organizational performance. Finally, the students will go through special topics related to the emerging issues such as reemerging of outbreaks, consumer directed healthcare, medical tourism and others.

This course is an overview of health economics. It explains the purpose of health economics it will focus on important topics that are essential to understand health economics and its connection to health policy. The course discusses the economic concepts, principles, theories, and evaluation tools of health and healthcare industry. Governmental intervention and market related topics concerning physician, hospital, pharmaceutical, and services are also examined.

This course examines current and historical legal and ethical issues impacting health administration. These include professional ethics, ethical theories, fraud and abuse, privacy and confidentiality, professional standards and institutional ethics. It will also address topics such as quality review, the ethics of distribution, and public health. Students will explore and inspect ethical dilemmas related to clinical issues faced by health professionals such as the end of life, test and screening, transplant, and biomedical research. By the end of this course, students will also have obtained comprehensive theoretical and practical knowledge of data protection and cyber security standards in management of sensitive health information, using practical case studies to explore ethical questions and options.

This course introduces students to different areas of service industry and the various aspects that go into managing this sector. Furthermore, customer satisfaction is a key area that this course delves into through different types of quality services being discussed. Managing in the Service Environment course is an amalgamation of highlighting different service sectors and the management within them. Topics covered in this course initially introduces the service industry and the challenges in it, the course then goes into an in-depth analysis of evaluating the problems and providing solutions for them along with providing strategies for future success with the help of empowerment of both staff and oneself, the course then discusses the importance of communication and how it plays an essential role in dealing with difficult customers, furthermore it draws attention to the role of a leader and its importance in dealing with customers while providing them a service, that then helps in measuring the customer satisfaction as well as the retention rate of customers, importance of technology too is highlighted in this course to achieve excellence in customer service and is one of the primary tools for reaching that optimum level when providing a good service.

This course provides an overview of the need of health information in healthcare facilities, to be used for clinical and administrative issues. It also explains the process of selecting and implementing health information system within a hospital. The course also addresses the most important applications; hardware, software, and generic applications; and also, focuses on property management systems for various functions and departments; features of computerized management systems; the selection and implementation of computer systems; the impact of the Internet and private intranets on the hospital and healthcare. Uses of software such as word processing, spreadsheet, database and presentation applications are also examined.

This course provides varieties of topics related to clinic administration and operational planning, including staff management issues associated with wide range of factors. The course outlines very precise topics of clinic service management that require more analytical views and critical thinking such as; patient safety, quality assurance, auditing, inspection process, and risk management. The students will also participate in developing measurement tools for operational aspect of physician practice, and will have the opportunity to go through healthcare technology, healthcare marketing and public relation. Finally, the student will be exposed to crises management through brining real world case studies to debate their decision making and boost up their problem solving and leadership skills.

This course will help students to deal with the process of developing and implementing a marketing strategy. The course focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. In the end of the course students will be able to create marketing plans that will sustain superior performance in the marketplace. The course examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns and innovation.

This course provides the students with required conceptual knowledge about general healthcare environment. It introduces comprehensive definition about the nature, value, process, and needs of strategic management in hospital settings. The students will examine formulation of hospital strategic management, as well as analyze and reflect on the effect of both external and internal environment, and their competitive advantages or disadvantages, the student will evaluate and develop directional strategies and strategic alternatives using the effective leadership skills, quality performance measurements, as long as learning and reflecting on joint ventures, strategic alliances, strategic analysis, and strategic surveillance. Students will analyze and critical appraise the role of the management of human resources, advertising, marketing and sales in healthcare facilities, and also recognize the process of decision making regarding culture, structure and strategic resources, that needs to be maintained or changed.

12 Credit Hours must be chosen from any other college/specialization in condition the prerequisites of the chosen courses are met.